Avon launches stand4her – a global plan to improve the lives of 100 million women a year

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Avon Products, Inc. (NYSE: AVP) launches stand4her – a global plan to tackle some of the greatest barriers that are holding women back from achieving their full potential.
As part of the business strategy to ‘Open Up Avon’, stand4her aims to improve the lives of 100 million women a year by standing for: the freedom to work in your own terms and in your own way; the power of beauty; safe and healthy lives.

One of the first major initiatives in the 10+ year plan is the launch of the Avon Academy which will train 500,000 entrepreneurs every month, enabling more women around the world to earn money, in their own way and on their own terms. The Academy will be one of the largest training programmes in the world, and will provide women with lifelong learning and flexible development opportunities, delivered through a combination of online videos, interactive learning modules and peer support.

The Academy will be available through Avon’s new state of the art mobile-enabled platform and through established face-to-face learning and support programmes. The Avon Academy will help ensure that Representatives are better equipped with the training, tools and techniques to provide beauty advice in a more agile and engaging way to their customers. Avon will continue to test new concepts, learn new insights and share best practices – scaling what works to more markets across the world.

Stand4her is being launched in response to new research, commissioned by Avon with input from Oxford Economics, which shows that despite the global increase in flexible working patterns, women still feel they are held back from running their own businesses. This underpins projections that women’s economic potential is being limited by as much as 50%, creating a potential loss to annual global GDP of $12-28 trillion per year. The benefits of work are far greater than economic with Avon’s new research finding that:

77% of women say that working increases their confidence
65% of women say that working has improved the way in which they are treated by others
74% of women say that working has increased their ability to be a role model for their children

Jan Zijderveld, Avon Chief Executive Officer, said: “Stand4her is what we do, every day – it’s what we’ve been doing for over 130 years. We’re reigniting Avon’s strong sense of purpose and doubling down on our efforts to support women and provide more meaningful and rewarding opportunities for our beauty entrepreneurs. Our core purpose has never been more relevant. Today female economic participation in the workforce remains below that of men, but we can be an agent of change, challenges ingrained barriers and open up opportunities. With 100 million women who work with us and buy from us around the world, and millions more in the communities in which we operate, Avon has a critical role – alongside other partners – to make a real and lasting impact.”

About Avon Products Inc.
For 130 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women. Millions of independent sales Representatives across the world sell iconic Avon brands such as Avon Color and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis. Avon supports women’s empowerment, entrepreneurship and well-being and has donated over $1billion to women’s causes through Avon and the Avon Foundation.

Photo by Matheus Ferrero on Unsplash

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