Amway Reports Sales of $8.8 Billion USD in 2018
Amway today announced sales of $8.8 billion USD for the year ending Dec. 31, 2018, a two percent increase over 2017 sales numbers. Growth was broad-based across many of Amway’s top markets including China, the U.S., Thailand and India, delivering an expected turnaround as the company enters its 60th year of doing business.
“Amway’s growth in sales is a result of our sharp focus on the experience Amway Business Owners and their customers have buying, selling and using Amway products,” said Amway Co-Chairman Steve Van Andel. “We’ll continue to make investments that enable every possible opportunity for ABO success.”
Amway attributes sales growth to significant investments in digital tools and mobile experiences as well as product innovations that have helped ABOs attract and retain more customers. This includes enabling more ecommerce and social selling, connecting additional products with digital experiences, and personalizing more nutrition and beauty products.
The results of investments in ecommerce are most evident in China, Amway’s largest market and a leader in the business’ digital innovations. In 2018, 70 percent of Amway China sales were made through mobile orders.
“Amway is capitalizing on the world’s growing appetite for ecommerce,” said Amway Co-Chairman Doug DeVos. “Momentum is building, investments in digital and innovative products are increasing, and healthy, steady growth is anticipated to continue for the foreseeable future.”
Amway’s top ten markets include China, Korea, the US, Japan, Thailand, Taiwan, India, Russia, Malaysia and Italy. Sales were consistent with the prior year in Korea, Russia and Malaysia. Japan and Taiwan saw modest declines.
Bild: Michael Shake – fotolia.com